Responding to the challenges caused by information incidents4 December 2020 | NICOLA AITKEN AND PHOEBE ARNOLDThis year Full Fact launched a project to develop a new collaborative model for tackling misinformation crises, with funding support from Facebook. Organisations tackling misinformation can learn a lot about how to prepare for the future by looking at previous waves of bad information. Although not every situation is predictable in terms of the impact it may have on the information environment, there are likely to be many common challenges to each situation. Our goal is to produce a simple and useful framework that helps assess, respond to, and demonstrate success in tackling information incidents – whilst recognising the deep complexity of information environments, and the nuance and care needed to respond to incidents which affect how information is produced, disseminated and consumed. Are there other examples of these challenges which could help different actors involved in tackling misinformation incidents to better understand each other and work together?