SORT BY

Why Generation Y Yuppies Are Unhappy — Wait But Why

Why Generation Y Yuppies Are Unhappy — Wait But Why

By View All Posts Tim Urban

Lucy is part of Generation Y, the generation born between the late 1970s and the mid 1990s. She’s also part of a yuppie culture that makes up a large portion of Gen Y.I have a term for yuppies in the Gen Y age group—I call them Gen Y Protagonists & Special Yuppies, or GYPSYs. To provide some context, let’s start by bringing Lucy’s parents into the discussion:Lucy’s parents were born in the 50s—they’re Baby Boomers. Generation, or “the Greatest Generation,” who grew up during the Great Depression and fought in World War II, and were most definitely not GYPSYs. With a smoother, more positive life experience than that of their own parents, Lucy’s parents raised Lucy with a sense of optimism and unbounded possibility.