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Why is the McRib Only Offered Occasionally and Why so Randomly?

Why is the McRib Only Offered Occasionally and Why so Randomly?

Barbeque meat is also often hand butchered. When McDonald’s entered the chicken fast food market in 1979 with the Chicken McNugget, there was little competition. There used to be a web tracker of McDonald’s restaurants offering the McRib so that McRib aficionados could travel to find the sandwich when not locally available. Each time it reintroduced the McRib, McDonald’s management learned new things about the patrons that liked and, eventually, loved their sandwich. In November 2005, McDonald’s announced that it would no longer be carrying the McRib and started the McRib Farewell Tour.